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Social media marketing
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No doubt you’ve heard a lot of talk about this. Social media has dominated our lives for almost 15 years. From the instant we open our eyes, we’ve already spent five minutes looking at Instagram and TikTok. Every year, various social media platforms spring up like mushrooms. Facebook, LinkedIn, Instagram, TikTok, Pinterest, Snapchat, YouTube, to name just a few, and that’s not even half of the platforms.

Social media is an easy way to reach a large audience and contrary to what most people think, it is not necessarily cost-free. Social media marketing and social media advertising should definitely be part of your marketing plan. Let’s take a look at how we can intelligently use these channels for your campaigns.

Create needs
and just advertise

You’ve devised a strategy and your content planning is all ready and gleaming on your desk. You invest a lot of time and energy into creating and posting your content. You reach a lot of people and your posts get a fair number of likes. Then it suddenly dawns on you that you’re constantly fishing in the same pond. It’s always Kathy from around the corner, Uncle Brian, and your neighbour Michelle who like your posts. Although this fixed fanbase is important, it’s even more important to attract new people. This is something you can do through social media adverts. Advertising on social media creates a huge number of opportunities. You will frequently and efficiently reach your target group. These ‘strangers’ will become your clients tomorrow.

Just handing out money, is something we do not do.

Social media has a huge reach. In just a few clicks, you can reach thousands of people. Of course, every single one of those thousands of people will not be your ideal client. That’s why we will first determine your target group with you. We clearly define this target group based on the age of the people in the group, their social status, where they live and work, what they like, etc. This information lets us tailor our advertising and reach out directly to the target group that we want to focus on.

We prefer not to waste money. On the other hand, spending money in a targeted manner is a different matter. The strategists at The List Media are true experts in advertising using Facebook, Instagram, Pinterest, etc. Are you curious about how we can get more clients for you? Let us know, and we’ll do the rest!

If you can’t find it on Google, then you can’t find it anywhere!

SEO
Enable others to find you, without having to spend any money using.

Search Engine Optimization (SEO). By using SEO, you can make sure your website gets the highest ranking in Google or other search engines. Making your site easy to find without using advertisements is a particularly important discipline. Your website may well have a dazzling design, but if no one can find it, then you are off the mark.

With SEO, it is important to take into account the content of your website. The copy you put on your site and the photos you use all have an influence on how easy it is to find your site. There are also some technical aspects, such as search engine crawlers and meta-texts, which you’ve most likely already heard about.
The team at The List Media knows exactly how to mix the right amount of content with the right amount of technology. That is why, time after time we will make sure that your website appears higher in the search engine rankings, and you won’t have to pay a penny for this.

SEA
Leading the right people to your website.

Also known as… Search Engine Advertising of Google Ads. SEA enables you to be found more easily with Google when people search for specific things. For instance, if you type ‘I want to get rich quick right now’ in Google, you will rapidly see advertisements to play the National Lottery. OK, this is not exactly what you’re looking for (you’re looking for cash and not ‘a chance to win it’), but it nicely shows the power of SEA. For each click that leads to the advertised websites, the advertiser is charged a small fee. Search engine advertising is a highly effective element of an overarching digital marketing strategy because it connects perfectly to the explicit needs of users. The people who you reach through SEA are actually looking for the services or products that you offer. They enter certain terms into the search engine on their own initiative and so they are actively searching for related information, products or recommendations. Would you like to appear higher up in the search results when someone types in your industry or name? Would you like to reach out again to people who previously visited your site? Would you like to follow people on other websites using powerful banners? We’ll be pleased to help you with this job.

Email marketing has a variety of purposes

  • You stay in the forefront of the mind of your prospects
  • You turn your customers into ambassadors
  • Moreover, you can actually measure everything with email campaigns.

Who opened the email? How many times did they click and where did they go? It’s all very handy to know!

Are you curious to see what email marketing can do for you? Send us an email and we’ll do the rest!

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